BELGIAN CLIMATE CENTRE: Development of the communication strategy

 WHAT WE DO

The Belgian Climate Centre is a federal organization that was founded late November 2022 with the mission to maximize the impact of climate related science on climate mitigation and climate in Belgium. The Belgian Climate Centre has the ambition to become the expicentre and authoritative voice of climate-related science in Belgium and beyond.

 CHALLENGE

We want to position the Belgian Climate Centre as a recognized Belgian “thought leader” regarding climate change. Putting its mission into practice was complex as stakeholders in the field are numerous and fragmented. It was of fundamentel importance to formulate the role of the Belgian Climate Centre and its benefits to Belgian society (and beyond) as clearly and umambiguously as possible. 

WHAT OUR CLIENT GOT

Based on our youThink approach, we have provided a step-by-step plan in four phases.

  1. We have started our work with an in-depth, insightful analysis, based on interviews with more than 20 stakeholders to identify the Belgian Climate Centre key messages and priorities.

  2. We have defined the Belgian Climate Centre distinctive role and USPs, in comparison with numerous other relevant players in the field.

  3. We have developed their communication strategy, including: positioning, brand identification, key messages/ narrative, evidence base and priority stakeholders.

  4. Finalizing with the communication action plan 2023-2024: objective, corresponding communication activities via channels and formats: PR, development of media partnerships, websites & digital platforms to be built, social media channels to be launched & managed, internal communication and specific stakeholder communication (presentations, video’s, podcasts and blogs).