Tailor-made influencers event for Ergobaby’s 20th anniversary and the launch of the Evolve Home Collection.
OUR Client
Ergobaby has been serving families around the world for two decades. The company represents one of the world’s leading brands for premium baby carriers and childcare products. The brand’s mission is to bring families closer together and help them grow and thrive by creating top-of-the-range products that never compromise on functionality of quality.
CHALLENGES
In a dynamic market where innovation and differentiation are essential, Ergobaby, celebrating its 20th anniversary, once again has made its mark with the launch of the Evolve Home collection, offering evolutionary products that grow with children and accompany them at every stage of their development and desires. This included the launch of the Evolve Highchair, which is designed to transform easily from a supportive highchair… to a thoughtful chair… to an interactive learning tower.
WHAT WE DID
To celebrate the Ergobaby birthday and the launch of the Evolve collection, we’ve created two exclusive events aimed at journalists and influencers in Belgium (Brussels) and The Netherlands (Amsterdam). We’ve partnered with a major baby food brand to craft a unique experience centered on the theme of feeding diversification to capture the attention of our target audience a second time. The main goal of the events was to increase brand awareness among journalists and enhance our social media presence by building authentic relationships with key influencers in the parenting and family sphere.
Both events took place in trendy cafés, especially designed for parents with children, offering a friendly and welcoming environment for families with a dedicated play area and a delicious and healthy birthday buffet. We’ve created an engaging program of activities, including Evolve chair demonstration and interactive sessions on diversifying diets led by child nutrion experts. Guests were able to discover and try out Ergobaby products, including baby carriers, at dedicated stands where experts were on hand to answer any questions.
WHAT OUR CLIENT GOT
The Ergobaby 2023 events were a resounding success, gathering the active participation of 31 influencers and 5 journalists. The Evolve Home collection highchair impressed with its innovative functionality and ergonomic design, while the sessions on food diversification were enriching and informative for the attendees. The additional theme of dietary diversification generated a great deal of added interest among participants, reinforcing the Ergobaby positioning as an innovative company, focusing on supporting parents lives and the well-being of toddlers.
The events have generated important coverage in media and significant exposure for our brand on social media platforms. Influencers shared their experience before, during and after the event, creating authentic and engaging content that engaged thousands of followers. They’ve also demonstrated the importance of strategic collaborations and original themes when launching a new product. By combining our expertise in baby products with the know-how of baby food experts. We’ve created a memorable experience that left a lasting impression on our target audience.
