OUR CLIENT
Ergobaby has been serving families and their babies around the world since more than 2 decades. youEngine’s client represents one of the world’s leading brands for premium baby carriers and childcare products. The brand’s mission is to bring families closer together and help them grow and thrive by creating top-of-the-range products that never compromise on functionality of quality.
CHALLENGES
In a dynamic market where constant innovation and differentiation are essential, Ergobaby once again has made its mark with the launch of their winter accessories collection, specifically adapted to the winter climate. Our challenge: convincing journalists and mommy influencers of the added value of the new Ergobaby collection by inviting them to an exclusive event where they could look, feel and try the Ergobaby new offer.
WHAT WE DID
To celebrate the upcoming winter season and showcase our 2024 product range, we hosted an exclusive Ergobaby-event in a child-friendly yet trendy café in Brussels, inviting NL + FR journalists and parenting influencers to demonstrate the practicality of the Ergobaby winter accessories.
In close collaboration with Mustela baby products and the midwives of Wheel of Care Brussels, youEngine has organized engaging sessions on ultimate care for babies during cold winters. Experts have provided several, essential tips on protecting babies during the colder months on different levels, offering valuable advice on maintaining baby comfort and care. Guests also had the opportunity to try out all new Ergobaby-products and have receive personalized consultations, ensuring they have left the venue feeling confident and better prepared for baby care during the winter season.
WHAT OUR CLIENT GOT
The event has welcomed the participation of 20 influencers. Attendees were highly impressed with the the functionality and thoughtful design of the Ergobaby products, which has reinforced its reputation of a brand that prioritizes parental convenience and the well-being of babies. Influencers shared their experience before, during and after the event, creating authentic and engaging content reaching out to their big audiences of readers and followers.