Lenovo: Raleigh media visit
The best way to claim sustainability is demonstrating what you actually can. For our client Lenovo/Motorola, we had the opportunity to invite a Belgian journalist to Lenovo’s Innovation Centre in Raleigh, North Carolina.
Since the opportunity was limited to one journalist for Belgium, we have chosen a Roularta-journalist. Our local media landscape is becoming highly concentrated, resulting in single journalists producing content for different outlets, reaching bigger audiences through multi platforms. Roularta, houses several important tech and business related publications like Data News, Trends, Knack, … with an interesting audience for Lenovo’s sustainability messaging.
WHAT OUR CLIENT GOT
Invited one carefully chosen Roularta journalist resulted in 6 articles on relevant online platforms and offline outlets.
