Motorola: Benelux social media management

What we did

Motorola is one of the world’s leading smartphone brands in a very competitive midrange and budget market. To highlight its unique features and face the competition in today’s fast-paced social media world they needed a well-defined strategy.

Challenges

The world of smartphones is growing and innovating rapidly. Social media is one of the most important channels to create brand awareness and maintain relevance. For six years now Motorola has been working with youEngine to increase brand awareness and build a local fanbase through social media in Belgium and the Netherlands.

Using a mix of global content and our own locally created content tailored for Facebook and Instagram we’re demonstrating to Motorola users and prospects the added value of their quickly evolving product range. Daily conversation management with the local communities ensures that issues can be addressed quickly in order to create a happy and loyal fanbase.

What our client got

Since the beginning we have maintained a steadily increasing growth every month on each social media channel for both countries (Belgium and The Netherlands).

With our organic social media strategy and social advertising, we are reaching our clients KPI’s month by month. We continuously keep analyzing and optimizing in order to ensure the BeNe goals on social media for the multinational brand.