My Nametags: Demonstrating the power of using a nametag on a Teddy bear

My Nametags is a leading online manufacturer of name labels in multiple European countries. Despite their success, they are commited to continuing to develop and improve their products. Throughout many years, their personalised labels have helped to prevent items from getting lost in schools, homes, care homes and more. The brand asked youEngine to creatively demonstrate the benefits of its products to its key audience (parents of nersery and primary school children), in a way that would generate media coverage.

LOST & FOUND

To demonstrate the power of name tagging important belongings, youEngine set up a social experiment in Belgium and The Netherlands. In total, 250 teddy bears were deliberately “lost” in 25 different towns and cities around Belgium and The Netherlands by leaving them in places like parkings, churches, playgrounds, train station and restaurants. Each had a different name tags with a dedicated phone number so that we could monitor how many bears were found and returned. Over a two-week period, Good Samaritans found the bears and called the campaign line with their contact details. The sight os a lost beloved children’s toy can tug at the heart strings, especially for parents. It’s the idea that underpinned the conception of this social experiment, which could demonstrate the effectiveness and importance of name tags using real statistical data. 

 WHAT WE DID

Analyzing these results, they showed that more than one out of three Belgians and one out of four Dutch people would return a lost teddy bear, with Louvain and Wavre in Belgium and Alkmaar in The Netherlands being the most caring place and women in clothing shops being the most likely to return a lost bear. National and local content and compelling infographic was created to showcase the story illustrated with pictures of the “bear drops”, giving the media a ready-made news package. 

The originality and hearthwarming nature of the story made it prime content to share on the national and regional media. The also campaign raised awareness of My Nametags among those who returned the bears, as they were given free labels - helping to grow the client database. The result: the story generated no less than 47 pieces of coverage throughout both Belgium & The Netherlands, all taking about the importance of name tagging your valuable belongings.