Nuki: Meet the CEO

Building personal relationships with key journalists needs an investment and a specific approach. It is even more challenging in The Netherlands for an international company like Nuki (smart door locks), when spokespeople of the company are not local.

MEET THE CEO

Recently we have reached out to main tech outlets in The Netherlands and proposed an exclusive chat with Nuki co-founder and CEO, Martin Pansy, in Amsterdam. The company had just announced their involvement in Matter, a new standard that enables cross-brand smart home devices and ecosystems to be compatible with smart home and voice services like Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and others. Nuki, not the biggest name in the Matter alliance, was able to secure 1on1 discussions with influential tech journalists, analysing together the future of smart home technology.

WHAT OUR CLIENT GOT

A personal meeting with several leading Dutch journalists, claiming a thought leadership position on the future of smart home technology. Coverage was spread throughout the Dutch tech community.

OUR WORK

We can tell you that we’re good at what we do, but the best way is probably to show you. That's why you can see some of our work below. An overview of different clients with different problems for which we sought creative, and most importantly appropriate, solutions. New ways for them to put their brand in the spotlight.