PINK RIBBON CAMPAIGN 2023: ‘STRONGER TOGETHER’

WHAT WE DID

Everyone knows Pink Ribbon, the universal symbol for the fight against breast cancer. youEngine has built for the 9th consecutive time Pink Ribbon’s campaign during International Breast Cancer Month (October). To create the new ribbon, (former) breast cancer patients and those close ot them were asked to send in a design explaining their feelings (emotions, hopes and fears). We’ve received  more than 50 drawings and finally brought together 5 designers, who have together created the 9th Pink Ribbon, in close collaboration with a CKS (fashion company) art director. 

 NATIONAL CAMPAIGN

We’ve attracted the attention of lifestyle and news media with a press conference by sending them the new ribbon. More than 25 influencers have been wearing this new Pink Ribbon and posted their pictures on social media. On top of this all, the campaign was supported by the Pink Ribbon Facebook and Instagram pages, with more than 50K followers. The 2023 Pink Ribbon product has been sold to the public in 1,500 outlets. Our campaign was supported by 21 partners, all recruited by youEngine. 

WHAT OUR CLIENT GOT

The enthusiasm of journalists resulted in a long list of articles in the print media and on news websites. We’ve got coverage in magazines and newspapers, print and online. The amount of Pink Ribbon that were sold throughout the country went up to 60.000, donating €168.000 to the good cause. 

In addition to the new ribbon a matching clothing collection has been developed by Pink Ribbon partner CKS with the underlying message “Stronger Together”. The assortment includes T-shirts, jumpers, shirts, caps and socks, each with unique details reffering to the drawings and deeper meaning of the Pink Ribbon 2023. CKS will donate 15% of the consumer sales from this exclusive collection to Pink Ribbon vzw. 

Once again, youEngine has managed to outdo the work of the previous year and we are set on continuing this growth for the 2024 campaign, an anniversary year. As a matter of fact, Pink Ribbon’s 10th ribbon will be presented in 2024.