Pink Ribbon: DPG fairtime award

What we did

In 2015, at the very beginning of youEngine, we won the fairtime award radio for Pink Ribbon together with Bowling Brands.

Campaign

The fairtime award is a creative competition by DPG media in which social and humanitarian organizations can win free airtime on TV, radio and in print.

The organization that, according to a professional jury, best succeeds in translating a strong idea into a storyboard for a TV & online spot and/or a script for a radio spot and/or a great concept for a print campaign, wins.

What our client got

A unique radio campaign on Qmusic and Joe FM worth 75,000 EUR.